Services : Esse
01. Brand Naming
02. Logo Design
03. Brand Story & Concept
o4. Packaging & Design
Brand
Naming
01.
The name ESSE comes from the Latin word meaning “to be” or “existence.” It reflects the idea that fragrance is not just a scent, but an expression of identity and presence. Choosing ESSE captures the essence of individuality, being true to oneself, and the timeless elegance of existence. The name is short, international, and memorable, making it perfect for a luxury brand. Combined with PARIS, it conveys sophistication, modernity, and a universal appeal while staying rooted in the tradition of high fashion and perfumery.
Logo Design
02.
The ESSE PARIS logo reflects elegance, balance, and luxury. The bold, minimalist typography with the mirrored “E” creates symmetry, making it visually striking and instantly memorable. This design choice symbolizes refinement, timelessness, and exclusivity, values closely tied to Parisian luxury. The clean, geometric style projects sophistication while keeping the brand modern and versatile. Placed against a rich green silk background, the logo evokes opulence, sensuality, and depth, enhancing its premium aura. The inclusion of “PARIS” grounds the brand in the global capital of fashion and luxury, reinforcing its identity as a high-end, international name with timeless appeal.
03.
brand
concept
& story
ESSE was created with the idea of making replicas of high-end perfumes, while presenting them with the same elegance and authenticity as luxury brands. The goal is to give consumers the feeling of owning an authentic fragrance experience without compromise. By designing the identity with a refined, Paris-inspired look, ESSE builds trust and sophistication, ensuring that while the perfumes are replicas, the brand itself feels original, premium, and true. This balance of accessibility and authenticity allows consumers to enjoy iconic fragrances in a way that feels both luxurious and genuine.
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Packaging
Design
04.
The packaging is designed to reflect premium quality and authenticity while maintaining simplicity. The ESSE PARIS logo sits prominently at the top, establishing the brand’s luxury positioning. The fragrance name “Royal Club” is placed boldly in the center, ensuring strong visibility and recognition. Below it, “Eau de Parfum” highlights the product category with a clean, minimal divider for balance.
The lower section carries the inspiration note — “Inspired by Chanel Bleu de Chanel” — along with capacity details, making the connection to a high-end fragrance clear without losing ESSE’s distinct identity. Subtle textured detailing on the background adds depth and a refined finish, ensuring the box feels authentic, trustworthy, and premium in the consumer’s hand.
Bottle Design
The bottle features a tall, sleek silhouette with smooth curved edges, designed to look clean and premium. It is made of transparent glass, allowing the natural color of the fragrance to be visible, which creates a sense of authenticity and purity. The deep navy tint adds elegance without hiding the liquid inside. The cap is minimal in solid black, providing contrast and enhancing the overall simplicity and sophistication of the design.
Lable Design
The label is created with a clean and minimalist approach, keeping the focus on the fragrance name. The typography is bold and modern, ensuring “Her Desire” stands out prominently at the center. Beneath it, “ESSE PARIS” reinforces the brand’s luxury positioning, while the line “Imported oils from Paris, artfully crafted in India” communicates authenticity and craftsmanship. The overall design is simple, elegant, and premium, allowing the bottle itself to remain the hero.
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